Castel Malawi Limited has unveiled two nationwide initiatives called Tikwere under the Crown Promotion and Tikwere ndi Otsika.
Under the arrangement, the alcoholic beverage producers have reduced prices of their products including Kuche Kuche, Carlsberg Green, Chill, Castel, 330ml Malawi Gin, Pomme Breeze, Doppel, Sapitwa and Carlsberg Special.
Castel Malawi Limited sales and marketing director Linda Stella Tchabet said the economic environment remains challenging, consumers struggle with affordability while partners are also facing challenges in running and growing their businesses.
She said: “Our ambition is to bring excitement into the market, create stronger engagement around our brands and most importantly reward our customers.
Under the crowns of participating products, consumers will have opportunities to win exciting prizes.”
The Tikwere Under Crown Promotion will see consumers winning many prizes, including 24 motorbikes and a brand new Nissan Navara.
“Consumers should check the crown of their bottle and if they see any winnable material printed, they should SMS to a provided code.
Said Castel Malawi head of sales Nkhwachi Mhango: “Apart from the car and motorbikes, there are also other instant prizes like free beer or a 330 millilitre Gin, T-shirts, caps and solar light package.”
He further said the company wants to maximise consumer engagement, accelerate stock turnover throughout the promotional season.
